Pavlok Net Worth, Revenue and Monthly Income

Pavlok Net Worth

An estimated $2 million is the market value of the American technology startup Pavlok. No matter how little they may seem, smoking and chewing one’s nails are both bad habits. You may avoid these bad behaviours with the aid of the smart wristband Pavlok.

Maneesh Sethi, an entrepreneur of Indian descent, created the intelligent wristband called Pavlok. The business was started in 2013 with the goal of monitoring behaviour and assisting consumers in breaking harmful habits. This wearable electronic gadget employs electric shocks as negative reinforcement to deter users from engaging in harmful behaviours. The business manages the B2C model and works with electrical gadgets.

Owner of Pavlok Maneesh Shetty proposed a price of $500000 for 3.14% of the company’s stock or shares. As of right now, Pavlok is valued at approximately $2 million. Even though he failed to close any deals on Shark Tank, he still gained a lot of notoriety. People are eager to purchase this ring from all over the world. The business has seen tremendous expansion and notoriety. On this day, Pavlok has been used by more than 10,000 individuals.

This article will examine Pavlok’s net worth. To find out how he made his money, we’ll look at his earnings, remuneration, method, and investors. If you’re a fan of Pavlok or are just interested in his success, this article is for you.

Pavlok Net Worth

Company Name Pavlok
Founder Maneesh Sethi
Year 2013
Headquarters Location Greater Boston Area, East Coast, New England
Product Electronic wristband
Company Type Private
Target Market Everyone
Reality Shows Shark Tank (2015)
Asked for Investement $500,000 for 3.14% equity
Final Deal No Deal
Business Status (2023) Active
Official Website
Net Worth $2 million (in 2023)

Pavlok Sales

Pavlok Sales 2023 $19,000
Pavlok Sales 2022 $15,000
Pavlok Sales 2021 $20,000
Pavlok Sales 2020 $11,000
Pavlok Sales 2019 $15,000


Similar to Fitbit, Pavlok is a smart bracelet that encourages good behaviour. When the user exhibits the behaviour they want to modify, the gadget administers an electric shock of up to 340 volts.

To alert you when you are usapridenetwork ready to breach the law or behave badly, it also provides settings for vibration and a buzzer. Pavlok assists people in reducing cravings, maintaining their fitness goals, or quitting harmful behaviours like smoking.

With the aid of a gentle jolt that promotes mindfulness, this gadget is designed to assist you in breaking harmful behaviours. In order to provide wearers with electrical stimulation in response to their behaviours, Pavlok is designed to be worn like a wristwatch.

The business has been operational since 2013 and has at least 100,000 satisfied clients. Customers who had success using it said it had helped them remember to exercise, curb their appetites, and more.


The key characteristics of the Pavlok wristband are listed below.

  • A 6 to 10-day battery life is provided by Pavlok.
  • The gadget can withstand water.
  • Users may modify the strength of the electric snap.
  • Our brains are trained by technology using the Habit loops principle.
  • According to circadian cycles, you may also set alarms and enhance your sleep cycle.


The Pavlok website states that the business manufactures three different wristband varieties. The Pavlok 3 is among them and has a somewhat greater price than other items.

To help you understand better, all of the names and costs are listed below:

Name of the Product Amount
Shock Clock $149
Pavlok 3 Pro $219
Pavlok 2 $149

Shock Clock

There are currently more than three iterations of the Shock Clock. An alarm is set on the watch. Instead of jarring you up with loud noises, it plays soothing chimes and vibrations.

If none of those has roused you, you can programme the watch to slightly shock you. The Pavlok shock clock contains characteristics that will keep you awake, which is one of its distinctive selling advantages.

For instance, you may set a goal to do a specific number of jumping jacks or to visit another room to scan a QR code.

You can also resolve a mathematical equation as an alternative. The product claims to make you a morning person over time.

Pavlok 2

Using Sensory Neural Automatic Process (SNAP) technology, the second-generation Pavlok gadget helps people kick undesirable behaviours like smoking and nail-biting.

The business claims to have sold more than 100,000 Pavlok 2 devices. In addition, the watch has low-energy Bluetooth, real-time haptic feedback, activity and sleep monitoring, and hand detection.

It deters you from harmful habits by using shock and vibration. The watch may be linked to several programmes, including Google Fit and Todoist.

Pavlok 3 Pro

With further additions, the third-generation Pavlok varies from the second-generation.

You may immerse the aversion therapy gadget in water up to three feet deep with the Pavlok 3.

The item can be added to an analogue or smartwatch that already exists. It also includes three physical buttons that may be programmed.

Additionally, there are two different wristband types available. The deluxe variant features a metallic mesh finish, while the sports model is constructed of silicon.

Pavlok Pros

  • You can stop harmful habits like smoking, picking your nails, sleeping excessively, and procrastinating.
  • Utilising devices can increase your productivity.
  • The built-in accelerometer monitors your movement, sleep, and exercise.
  • This wearable computer can recognise human behaviour.

Pavlok Cons

  • Alarms on the device have to be manually reset.
  • Expensive

Pavlok Founder

Maneesh Sethi created the technology called Pavlok. After suffering from social media addiction, he developed the concept. Maneesh attempted to alter his behaviour but was unsuccessful. To help him stay on track, he even recruited someone. Every time he turned to social media, this individual was supposed to smack him.

The negative reinforcement changed the undesirable behaviour better than before. Maneesh had an idea as a result of the encounter about how to help those who were battling with a particular harmful habit. He created his apparatus based on Ivan Pavlok’s theory of the aversive situation.

Maneesh holds a degree in computer science, technology, and society and worked as a web designer in the past. When he made an appearance on the Shark Tank show, he was working towards a degree in clinical psychology. In addition, he maintains a blog where he responds to inquiries on Pavlok, psychology, and learned behaviour.

Maneesh Sethi hails from Miami, Florida, and as a young man, he was fascinated by programming and entrepreneurship. In his 16th year, he released the book “Game Programming for Teens.”

Maneesh was a talented student who attended Stanford University to study computer science, society, and technology. He worked as the chief editor of the Hack the System blog after graduation. Sethi was a web designer as well, but he changed his mind after growing weary of his prior job path.

Story Behind Pavlok

Maneesh’s dependence on social media was what first inspired the concept for Pavlok. He hired someone to observe him at work and smack him if he uses social media as a solution. This approach was common yet it worked for him.

He created the Pavlok wrist gadget in 2013, which delivers varying degrees of shock when users attempt to engage in a particular harmful behaviour. In the app for the device, users may configure the habit they want to stop. It is regarded as a form of aversion treatment. In 2014, Sethi formally established the business after raising $283,827 through an IndieGoGo campaign. Then, he allegedly generated staggering sales of $800,000.

How Pavlok WristBand Works

Utilising electrical stimulation, the Pavlok bracelet aids users in kicking unhealthy behaviours. In addition, the gadget is regarded as the finest alarm clock in the world since it optimises users’ sleep cycles. Here, you may experience electrical sensations and establish various wake-up timings. When Pavlok observes unfavourable human behaviour, it will deliver unpleasant electric shocks. Pavlok keeps track of the everyday behaviours you want to change.

You can avoid unhealthy habits thanks to these ongoing stimulations, and ultimately you’ll give up drinking or smoking. Your brain will warn you to stay away from such bad things as you become accustomed to the device and will encourage you to develop positive habits.

Numerous users of the Pavlok bracelet have said that it helped them break negative habits and enhance their everyday routines. You must configure the gadget properly in order to improve the quality of your sleep cycle. Using SensorCore technology, Pavlok can determine your sleeping pattern.

Pavlok Before Shark Tank

Maneesh Seth was an enthusiastic online entrepreneur prior to joining Shark Tank. When he was 12 years old, he founded his first business, which was called StandardDesign. These businesses specialised in web design. He published a book named “Game Programming for Teens” when he was 16 years old. Additionally, he was mentioned in an episode of TechTV that covered video game programming.

Maneesh donated $5,000 to a charitable event that was dedicated to giving public schools in Rajasthan, one of India’s largest states, access to electricity and the Internet. He published a memoir in 2010 under the title “Hack the System.” The memoir dealt with aversion therapies.

The memoir may have served as the impetus for him to create Pavlok. With the use of this tool, people might perhaps alter their negative behaviour. Maneesh was able to gather money to launch his business thanks to the support of angel investors. Five times the goal was raised during the Indiegogo fundraising campaign.

Maneesh sought to increase his production in response to this achievement. He was motivated by this to participate in the Shark Tank episode.

Pavlok During Shark Tank Pitch

Shark Tank season seven episode 29 featured Maneesh Sethi. He asked for $500,000 in exchange for a 3.14% interest in his business, which is a significant price for his offering. Everyone has a terrible habit that they want to break, he said as he started his pitch. These behaviours, according to Maneesh, vary from harmless to hazardous. Then he described how his creation, called Pavlok, would assist individuals in identifying and correcting bad behaviours.

He described the device’s behaviour in response to poor habits. Such behaviours would be monitored by the gadget, which would then shock the user. The explanation made the sharks laugh out loud.

Maneesh warned them that going through shock was not something to take lightly. Since the product was already on the market, he provided further details about how it functions and how it aids consumers in changing their behaviour.

When Lori became interested, she demanded to know what motivated him to create this concept. Maneesh talked about the difficulties he had with ADHD and how it impacted his productivity. He talked about his issues with unhealthy habits and how he had to hire someone to smack him off of Facebook. He came up with Pavlok after seeing the concept in action.

Robert was curious about the device’s scientific foundation. Maneesh said that it was built on the Pavlovian principle, often known as the theory of aversive conditioning. The concept was crucial for employing light shock to train the reptiles’ brains.

Several examples of Pavlok are given by Maneesh. Each Shark received a piece with their name engraved on it. Robert admired the style. He was instructed to move the lightning bolt by Maneesh. Robert said that he felt a faint heartbeat. Maneesh explained to them that he changed the pulse to prevent frightening the sharks. He raised it because Barbara asked him to since she was inquisitive. The sharks had to leap, but the experience was incredible. Kevin’s response was significant because he yelled at Maneesh to calm down.

After hearing all of the justifications, Mark remained doubtful and questioned how Pavlok had generated $800,000 in sales. The sharks also voiced their worries, pointing out that two-thirds of the sales were in the form of preorders, with the remaining third being prototypes. There had been no market research done on the product.

The first to leave the pitch was Lori. Her biggest complaint was that there weren’t any clinical studies for the substance, which she labelled “near-o.” It was too expensive, Robert claimed, and he was already gone. Mark departed after agreeing with Lori’s viewpoint.

Kevin, the last Shark standing, was interested in the product since he had some experience with aversion therapy. He proposed a 3.14% loan to Maneesh for the required $500,000 amount. Maneesh was required to pay it back with 7% interest over a two-year period.

Post-Shark Tank: Controversy, Fundraising, and Product Expansion

Maneesh Sethi presented Pavlok on Shark Tank in 2015 and demanded $500,000 in exchange for 3.14% of the business. Unfortunately, the pitch failed and he came out as quite haughty.

Maneesh lacked credible data to back up the efficacy of his invention. Because of this, the Sharks attacked and had doubts about the company’s sales. Sethi’s assessment was then noted by Robert Herjavec to be far too high.

But Kevin O’Leary was intrigued since he had knowledge of aversion therapy. Thus, he suggested a two-year loan of $500,000 at a 7% interest rate in exchange for 3.14% ownership. In a nasty rejection, Sethi said he would “take an offer from anyone but Mr Wonderful.” Although Kevin’s offer was reasonable, it seems Maneesh wasn’t really interested in making a deal.

Pavlok After Shark Tank

Despite the fact that Pavlok was unable to close a transaction on Shark Tank, it is now quite successful. Pavlok is used by over 10,000 individuals, and the business has successfully collected $200,000 through crowdfunding campaigns. It has also been effective in gaining the distinction of being one of the most well-liked gadget categories in 2015.

The startup Pavlok has achieved its goal of a $2 million net value as of 2022. The sources claim that it has achieved a remarkable $371000 in income. Over ten thousand individuals have used Pavlok’s help to quit unhealthy habits like smoking and drinking and start leading healthier lives.


Pavlok was created to encourage healthy behaviours. Electric stimulation is intended to keep individuals aware while engaging in undesirable behaviours. With the aid of a gentle jolt that promotes mindfulness, this gadget is designed to assist you in breaking harmful behaviours. In order to provide wearers with electrical stimulation Fabcelebbio in response to their behaviours, Pavlok is designed to be worn like a wristwatch.


Who developed Pavlok?

Maneesh Shetty designed the Pavlok.

What is the current net worth of Pavlok in 2023?

In terms of net worth, Pavlok has achieved its goal of $2 million.

The controversy of Pavlok in Shark Tank arouse with which Shark?

Maneesh Shetty, the creator of Shark Tank, and Kevin, one of the sharks, got into a dispute.